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Dirección
, D.F.,, MX
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Public Relations Manager, Levi's Mexico

País : México México

Población : Mexico City

Categoría : Comunicación

Tipo de contrato : Indefinido

Jornada laboral : Completa

Descripción del puesto

We believe that clothes - and how you make them - can make a difference.
You're an original. So are we.
We're a company of people who like to forge our own path. We pioneered labor and environmental guidelines in manufacturing. And we work to build sustainability into everything we do.
Our brands stand for freedom and self-expression around the world. And for more than 160 years, we've used the strength of our brands to lead with our values and make an outsized impact on the world.
There's plenty of room to make your mark here. We employ more than 15,000 people around the world, and this is a place where everyone contributes to the conversation.
We are a company of trailblazers and creative thinkers - and we're committed to putting our people first. Find your fit and your future with LS&Co. today.
We are looking for a PUBLIC RELATIONS MANAGER who will help position Levi's® as a fashion denim leader by building strong media relationships and tactics that further this objective; Ensure inclusion and track the Levi's® brand, products in Mexico fashion and lifestyle media (print, online, broadcast, and social); Manage placement of Levi's® products with industry influencers (seasonal and product initiative seeding). Support Mexico and Global reporting to analyze monthly, quarterly and yearly press and ROIs. Support local marketing programs including management of Levi's VIP brand house in Mexico City.
Key responsabilities:
- Develop and implement local market-leading strategies and brand PR plans to both build brand equity, strengthen awareness and loyalty.
- Maximize PR impact to drive increases in equity and awareness, building long lasting relations with media, KOL's and influencers.
- Ensure healthy ROI's are delivered (
- Global Brand Equity Metrics improvement
- Detect local requirements and opportunities that are based on deep understanding of customers, consumers and competitors as well as other attributes of marketplace.
- Management of the Levi's Haus Mexico City, ensuring this brand asset is a destination for KOL's, influencers, media and partners.
- Drive Center of Culture: Strategize and execute collaboration seeding and influencer approach

Perfil

- Bachelor 's degree in Communication, Marketing, International Relations.
- Years and Type of Experience Required: - 5+ years' experience in the same or related field and industry.
- Knowledge, Skills, and Abilities Required: Proficient PR skills, relationship with artists, media, influencers, musicians. Digital management.
- Fluent English.Levi Strauss & Co. is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.
We are...
The perfect fit for
your career.
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