Drive customer acquisition,
retention and growth through digital marketing, and a seamless customer
experience online, including managing CRM, loyalty programs and ensuring
delivery and returns processes are effective Drives relationship with partners
(as outlined above) to ensure synergies between the brand's own digital
activities and those of the retailers Develops customer understanding through
customer data, contributing to the overall analysis of the consumer path to
purchase Works closely with marketing to define the consumer experience and
e-merchandising Activates the right business drivers by tracking and drawing
conclusions from specific e-commerce KPIs (unique visitors, conversion rate,
profit optimization) Adapts strategy to fit with the nuances of local
e-commerce markets and leverages best practices across geographies Ensures that
the brand presence and journey online is consistent with overall brand
standards and strategy Drives collaboration with technology teams and ensures
continuous improvement and upgrade of the site Scale direct to consumer online
sales (only applicable for e-commerce leaders of specific divisions/brands) No pierdas la oportunidad de
conocer más del mundo de la belleza.