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E-Commerce Manager mx / CO / ec

País : México México

Entidad federativa : Mexico

Población : CIUDAD DE MÉXICO

Categoría : Comercio

Tipo de contrato : Indefinido

Jornada laboral : Completa

Descripción de la compañía

Company Description
As one of the world's largest fashion companies with more than 120,000 employees worldwide, H&M is an exciting and dynamic place to pursue a career within the fashion industry. Our business concept is to offer fashion and quality at the best price in a sustainable way and with our fast expansion we are always looking for new talents. Would you like to be part of our team? H&M group comprises of nine independent brands: H&M, COS, Weekday, Monki, H&M Home, & Other Stories, ARKET and Afound. We have over 4,900 stores across more than 73 markets worldwide. Our values reflect the heart and soul of H&M. They define what it takes to work here and how we do things. When we interact with colleagues and customers around the world, our values help us develop and grow. We want to be at the forefront of both fashion and sustainability. Our employees play a key role and can contribute to more sustainable fashion, today and in the future.

Descripción del puesto

Job Description

The E-Commerce Manager for MX / CO / EC is responsible for setting the short and long-term strategy to deliver the best customer experience online in Mexico, Colombia, and Ecuador. The role will develop and execute the hm.com e-commerce strategy through securing a collaborative partnership with all relevant functions and will align with the H&M omni-channel strategy to ensure a consistent brand experience across channels. The role will maximize net sales and profitability and develop your team to grow digital knowledge within Mexico, Colombia, and Ecuador and the Americas region.

This position is based in Mexico City, MX within our Customer Activation & Marketing function. The position reports to the Omni Commercial Manager for MX / CO / EC and has the following direct reports: E-Commerce Merchandising Manager and Business Analyst.

Core Responsibilities include but are not limited to:

Drive Net Sales and Profit

  • Develop and implement market-specific digital strategies that reflect global standards and practices
  • Set and optimize strong activity plan that covers commercial and customer needs
  • Optimize on-site customer journey (through banners / teasers, PLPs / PDPs, ranking, and Checkout funnel) by reacting to customer data and web analytics. Ensure that desired actions are implemented accurately and in timely way
  • Help to inform buying and assortment actions through customer behavior data
  • Partner with teams like Omni Merchandising, Media, Customer Insights, Logistics, and Customer Service to secure the best possible offer and experience throughout the entire customer journey
  • Drive a strong collaboration with all internal stakeholders within the MX, CO, and EC country teams, region, and global functions. Ensure that all teams work cross-functionally to create synergies, address opportunities, and drive growth in revenue
  • Partner with Regional Head of Digital Development to influence the development of new digital functionalities to meet and exceed customer demands. Contribute to the prioritization of the Business Tech roadmap within the Americas region
  • Follow up on and analyze sales, customer, and customer behavior data to identify opportunities and develop actionable insights
  • Understand and react to competitive landscape and trends within the e-commerce and retail industries
  • Partner with Business Analyst and Regional E-Commerce Controller on setting and meeting growth targets for Sales and Profit in Sales Market MX / CO / EC
  • Contribute to digital expansion plans and implementation within the Americas
Grow Digital Traffic and Customer Base

  • Partner with global SEO channel owner and Regional Digital Media Manager, Owned to ensure that onsite copy and metadata are fully optimized to maximize search engine authority
  • Drive strong organic traffic growth by optimizing local content and assets onsite. Partner with Media team to ensure red thread between communication onsite and in owned / paid media
  • Secure relevant communications to and activations for customers through segmentation and personalization. Act upon customer behavior insights to recruit new customers, retain existing customers, and convert channel-specific customers to Omni customers
  • Understand and react to digital marketing and social media trends
  • Build strong and collaborative relationships with other teams within the Omni Sales Team to ensure holistic and customer-centric communications across all channels and touchpoints
Lead and Manage Team

  • Coach and develop team to deliver on sales, profit, and customer experience goals
  • Evaluate, follow up on, and manage performance of team
  • Determine and set new ways of working and processes within e-commerce function
  • Shape e-commerce team and positions based on everchanging needs and expansion opportunities
  • Lead and guide team through H&M Values and Leadership Expectations

Perfil

Qualifications

What You'll Need to Succeed:

  • Spanish & English fluency required
  • Bachelor's Degree in a related discipline or equivalent years of work experience
  • 5-10 years of E-Commerce, Retail, or Merchandising experience and leadership required
  • Strong knowledge of H&M Retail and E-commerce environment
  • Solid leadership experience within e-commerce and retail
  • Sales driven, customer-focused and results-oriented
  • Proven ability to achieve results working both strategically and operationally
  • Strong analytical skills and ability to translate customer and sales insights into short and long-term commercial actions. Experience utilizing Google Analytics, PowerBI, and Tableau (or similar tools)
  • Ability to lead effectively and create results in a highly complex environment
  • Proven leadership skills and previous staff responsibility: you lead by our Global Leadership Expectations
  • Strong communication and presentation skills
  • Able to work independently and be self-motivated while still working within a team environment and fostering a strong team collaboration
  • Skilled in overall e-commerce operations, including strategizing, planning, merchandising, and marketing
  • Understanding of supply chain and logistics complexity, especially within e-commerce space
  • Strong organizational and time management skills with an ability to determine key priorities
  • Flexible and able to adapt to changes based on changing business and customer needs.
  • Required international travel up to 20% of time.
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